SINNERS Symposium: Behind the Scenes of Movie Marketing

In this 2-part series, we’re sharing gems about fandoms, creators, and marketing movies from the TikTok SINNERS Symposium. Last week, Paola Mardo sat down with Ryan Coogler, Sev Ohanian, and Jocelyn Yates (@jocwatchlist) about making SINNERS, thinking about the audience, and creating content around movies. This week, we’re diving into the SINNERS marketing campaign from the perspectives of the production company, social media platform, and studio. On this episode, Proximity Media’s Chief Marketing & Operations Officer Terra Potts sits down with Gold House CEO Bing Chen, TikTok’s Global Head of Entertainment Partnerships Dawn Yang, and Cameron Curtis, Warner Bros. Global Digital Marketing Chief. They break down how to recognize a film’s potential in becoming a cultural moment, the important role creators played, and lessons learned from the viral marketing campaign for SINNERS.