June 26, 2007
PROXIMITYMEDIA CHOSEN BY ADTECH TO ADMINISTER BLUETOOTH MARKETING, CONTENT DELIVERY & CONTEST AT ADTECH CONFERENCES
Miami, Florida June 26, 2007 - ProximityMedia (Pinksheets: WRMA), a leader in direct-to-mobile Bluetooth marketing, today announced that the company was chosen by Adtech to administer Bluetooth marketing, mobile content delivery and on-site contests at upcoming Adtech conferences.  Adtech will begin using ProximityMedia's Bluetooth Advertising technology this week at the Adtech interactive conference in Miami, Florida, June 26-27th
More Info
Interested in proximity advertising? Wiremedia’s Bluetooth MediaServer solves wireless advertising and marketing problems with its integrated software systems. Using Bluetooth wireless technology, this highly customizable hardware and software enables businesses to reach prospects with promotional campaigns and other timely, relevant content. The Bluetooth MediaServer seamlessly meets the advertising and marketing needs of:
· Content owners
· Brands
· Retailers
· Information providers
Highly flexible, the MediaServer can be positioned just about anywhere or incorporated into other forms of display media.
The Bluetooth MediaServer can be placed almost anywhere that people with wireless handheld devices can be found. Wiremedia, as a leader in this scalable mobile technology, is incorporating it into numerous forms of display media. We’re helping businesses learn how to effectively use location-based contextual advertising in settings like:
· Airports
· Auto Sales
· Banks
· Billboards
· Bus Shelter Posters
· Church Campuses
· Concerts
· Hospitals
· Hotels and Resorts
· Kiosks
· Large Shopping Malls
· Medical Plazas
· Movie Theater Complexes
· Nightclubs and Bars
· Outdoor Billboards
· Public Spaces
· Restaurants
· Retail Locations
· Sports Arenas
· Subway Station Posters
· Technical Schools
· Theatres (opera, shows, etc.)
· Tradeshows
· University and College Campuses
Wiremedia’s Bluetooth-based proximity advertising solution allows for the distribution of rich media digital content, applications, and advertising to mobile phones and other Bluetooth-enabled devices that are within relative proximity of retail stores, commercial buildings, and public spaces equipped with Wiremedia’s Bluetooth MediaServer.
Content providers load customized content onto the Bluetooth Mediaserver and direct the system to broadcast that content to mobile phones and other mobile devices using Bluetooth wireless technology. The content, which uses mobile coupons, information, entertainment, discounts, and other promotional material, transmits at speeds up to 30 times faster than it would take to download them from most available mobile networks. Bluetooth advertising means powerful, effective wireless advertising.

In addition, targeted prospects are themselves enabled with the ability to control if and when they want to receive content. This gives the prospect total control of the out-of-home direct response communication aimed at them. At the very core of the Bluetooth MediaServer is an embedded permission-based implement designed to ensure a spam-free, rich user experience.
Service providers can use the integrated software tool to track information pertaining to the success or failure of message delivery, message open rates, and—when applicable—conversion rates.

Wiremedia’s Bluetooth MediaServer is a fully-hosted solution that services both the installation and management processes. Wiremedia also provides an option to those seeking to manage and host the server themselves. If you’re ready to learn more about Wiremedia’s Bluetooth MediaServer, click here.
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ProximityMedia
A Subsidiary of Wiremedia, Inc.
1355 W Palmetto Pk Rd #180
Boca Raton, FL 33486
Tel (561) 276-9281
Pinksheets: WRMA"