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Wiremedia's Bluetooth MediaServer distributes advertising content to people who own devices that use Bluetooth wireless technology. Bluetooth-enabled mobile phones and other Bluetooth-enabled handheld devices. Laptops. The entire setup is comprised of a multi-radio
access point known as Bluetooth MediaServer. The result: solid contextual advertising.
This amazing mobile content messaging system allows for wide variety of programmed instructions. An operator may instruct the system to send only time-based messages to all devices in its proximity. |
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| Example: a programmed instruction may direct a server (or all networked servers located near a popular chain restaurant) to send a digital coupon during the lunchtime hour to all mobile devices located in the proximity of that restaurant at that particular time. |
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The Bluetooth MediaServer can be operated independently or in conjunction with other remote access points to form a Bluetooth wireless marketing operated from a central location through a Web-based interface.
Whether operated independently or as part of a Bluetooth network, the MediaServer access point can be used to distribute all types of content to the owners of devices running Bluetooth wireless technology. This includes Digital Rights Management (DRM) protected content.
Each time someone carrying a device that uses Bluetooth wireless technology enters an area serviced by a Bluetooth MediaServer, the system goes through the following steps:
1 Identification
The Bluetooth MediaServer identifies the device based on its unique Bluetooth ID number and captures it for storage. Like a MAC address tag associated with a computer, this Bluetooth identification number is permanently coded into the mobile device. It never changes.
2 Queries
After the identification process, the Bluetooth MediaServer queries its database to see what, if any, communication may have taken place with the mobile device in the past. Depending on the result of the query, the system initiates action to deliver content to the device based on a set of pre-programmed instructions.
3 Profiling
If a history for the device exists in the database, the Bluetooth MediaServer follows a set a pre-programmed instructions to continue communicating with the device while building the profile. If there is no history of communication with the mobile device, the system will start profiling the device by initiating communication based on a different set of pre-programmed instructions. Sample instructions are listed below.
The pre-programmed instructions are uploaded to the system in one of two ways:
1 An operator may input these instructions directly into the system.
2 An operator may input the instructions remotely via Wiremedia's Web-based software interface. |
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The following examples broadly describe the types of instructions an operator may program into the server to provide powerful wireless marketing.
· If user has already received advertising A, then send advertising B or C, etc.
· If user has received a video file, then send an MP3 file the second time, etc.
· If user enters area near restaurant at 12:00 p.m., then send lunch coupon for a hamburger, discounted meal, etc.
· For users waiting in line for tickets at all theaters in nationwide network, send movie trailer.
· If user has paid for content, then allow user the ability to download or view certain files.
The Bluetooth MediaServer supports all existing content formats. Sample formats supported include, but are not limited to: |
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· Text files
· Image files
· Barcodes
· Audio Files
· Ringtone Files
· Video Files |
· Java Applications
· VCAL
· vCard
· SMS
· MMS |
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| Wiremedia's Bluetooth MediaServer utilizes Bluetooth radios to deliver content in a range of up to 100+ meters. Data transfer rates vary, depending on the user's mobile phone and handset
type. Wiremedia works around the clock with its manufacturers to incorporate wider-ranging Bluetooth connection capabilities as they become available. ProximityMedia offers the
most advanced in contextual advertising. |
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| The Bluetooth MediaServer incorporates 128-bit security to ensure that communication between the server and each mobile devices is kept secure. As an added security measure, the system
operator may elect to configure the system for a pin-based system that controls access rights. |
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| If the Bluetooth MediaServer mobile content messaging sounds like it
could spur marketing and advertising success, contact ProximityMedia
today. |
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