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| Bluetooth is a global wireless standard specification for seamlessly interconnecting mobile and stationary computing devices. One of its main goals is to exceed personal connectivity
expectations. Bluetooth wireless technology specifies how mobile phones, PDAs, and computers exchange data and voice communications. Bluetooth is composed of a radio transmitter and receiver unit that operates at 2.4 gigahertz, the same frequency as WiFi, and can transmit data at rates up to 2 megabits per second. |
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| No. Bluetooth is not an operating system and does not require a learning process for the end-user. Bluetooth is seamlessly integrated in Bluetooth-enabled devices and begins to function when turned on by the end-user. |
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Bluetooth MediaServer is a Bluetooth-based content access and delivery server that communicates and delivers content to Bluetooth-enabled mobile phones, laptops, and handheld devices. Our Bluetooth server enables mobile users within relative proximity to download mobile content such as video, audio, java applications, ringtones, MMS (multimedia messaging service), and SMS (smart messaging service), games, and other rich media applications.
More importantly, Wiremedia's MediaServer enables advertisers and content owners to deliver low-cost proximity-based mobile advertising and content that is engaging, interactive, and informative. |
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| The server is an end-to-end out-of-box solution that simply requires access to a 120 V outlet if it has already been pre-configured by Wiremedia. If not pre-configured by Wiremedia, the server would require access to an Ethernet or Wi-Fi connection to allow for either remote or on-site access for configuration and monitoring. |
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Accessing Wiremedia's Bluetooth server is a three-step process from a consumer's standpoint.
1. Upon entering an area covered by the Bluetooth MediaServer, the consumer receives a request for permission from the server (re-branded in the name of the advertiser or retailer) to deliver relevant content to the consumer's mobile device.
2. After consumer gives permission to the server to send the content, it is then downloaded automatically to the consumer's mobile phone or other mobile device.
3. In cases where the content requires interaction, such as when using mobile video games, the consumer either views content, reads content, or interacts with content. |
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| There is never a cost to consumers to use the service unless specifically stated by the content provider. Even if a content provider chooses to charge for particular content, the charge is
always prepaid by the consumer and will never appear on the consumer's mobile phone bill, because a Bluetooth connection is independent of a wireless carriers' mobile network and is always free to use. |
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| Yes, but if consumers do not have Bluetooth turned on, they may be prompted to turn on their Bluetooth phones through the use of prominently placed call-to-action posters or other forms of
on-site print media. If the content requires payment, the consumer may be able to access the content with previously acquired activation pincodes or passwords. |
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| The Bluetooth MediaServer can broadcast any content supported by mobile phones. This includes-but is not limited to-text, image, video, audio, ringtones, java applications, games,
MMS (multimedia messaging service), and SMS (smart messaging service). |
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| Wiremedia's Bluetooth advertising system tracks the patterns of users who have opted-in to receive content, and then only while they are in range of the device. The data is not linked to individuals, and is always anonymous. The type of data tracked includes type of message delivered, time, date, and location of message delivery, as well as the success or failure of message delivery. |
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| Absolutely not. Wiremedia makes every effort to support a user's right to privacy. The Bluetooth MediaServer is a permission-based, opt-in system. The end users control the entire process:
they decide whether to receive content broadcasted from Wiremedia's Bluetooth MediaServer. |
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Good decision. Mobileinfo.com reports that 80% of new mobile phones will have Bluetooth by 2006. It also says that 70% of all PDAs are expected to come equipped with Bluetooth access in 2006, compared with only 2.7 % of phones and 1.1 % of handhelds in 2002.
"Bluetooth is probably the most misunderstood child born in the wireless age," says Kent German in an article for Cnet.com. "Beyond its oddball name, what it can do and how it works isn't exactly common knowledge. IDC now estimates there will be more than 100 million Bluetooth devices worldwide by the end of the year, and In-Stat/MDR expects a compound annual growth rate of 60 percent from 2003 to 2008. Truly, you now can find Bluetooth in an array of products: wireless phones, PCs, cameras, GPS devices, handhelds, and even cars."
In an article entitled "Five Million Bluetooth Products A Week," Mike Grenville says that Bluetooth technology is gaining wisdespread acceptance in applications such as mobile phones, cars, portable computers, mp3 players, mice and keyboards. "The number of Bluetooth products on the market doubled from 2003 to 2004 to an installed base of over 250 million," says Grenville, "with a continued growth likely reaching 500 million units by the close of 2005.
A November 29, 2005 article in MobileBurn.com says: "The Bluetooth Special Interest Group (SIG) today announced that the Bluetooth market has passed the impressive milestone of 9.5 million Bluetooth units shipping per week."
And here's a January 12, 2005 press release on Bluetooth wireless technology: "The prevalence of Bluetooth wireless technology in consumer devices has never been more apparent than at last week's Consumer Electronics Show (CES) in Las Vegas and this week's MacWorld show in San Francisco. Over 150 members of the Bluetooth Special Interest Group (SIG) demonstrated the short-range wireless technology in products ranging from cell phone accessories to automobiles. Noteworthy advances included all things audio - several Bluetooth enabled stereo headphones were announced, along with adaptors for the iPod, other mp3 players, and even the home stereo system. Motorola and Burton announced a new line of snowboarding wearables utilizing Bluetooth technology. These include a snowboard jacket, helmet and beanie that have built-in Bluetooth technology for seamless communications.
Ready to move boldly into the wireless revolution and use the incredible Bluetooth technology offered by Wiremedia's MediaServer to advertise your products?
Contact us now to discover flawless wireless proximity marketing
tools that will positively transform your bottom line.
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