ProximityMedia: Bluetooth Location-Based Marketing & Social Networking

A frequent question being asked lately is: Why tie into social networks? Well, consider for a minute the rising use of cell phones, the massive popularity of Internet-based social networks, and the emergence of the location-based cell phone applications. What all this adds up to is a very attractive market. ProximityMedia has decided to take a very Prosumer(Pro-consumer) approach to marketing and developing the Bluetooth MediaServer. It is the consumer after all who interacts with our applications.

It has become clear to us that a plethora of businesses want to use the Bluetooth MediaServer for more than just delivering ads to the mobile phones. Loyalty management ranks very high on the list. Whether it's rewarding customers with free MP3s for purchasing a particular product/service or allowing a customer to preview something exclusively at a retail location, the list goes on. There are those who simply want to enable customers to create mobile blogs, connect with friends, update their Myspace profile or access location-based services while sipping a Latte or enjoying a croissant within the confines of their establishment.