June 26, 2007
PROXIMITYMEDIA CHOSEN BY ADTECH TO ADMINISTER BLUETOOTH MARKETING, CONTENT DELIVERY & CONTEST AT ADTECH CONFERENCES
Miami, Florida June 26, 2007 - ProximityMedia (Pinksheets: WRMA), a leader in direct-to-mobile Bluetooth marketing, today announced that the company was chosen by Adtech to administer Bluetooth marketing, mobile content delivery and on-site contests at upcoming Adtech conferences.  Adtech will begin using ProximityMedia's Bluetooth Advertising technology this week at the Adtech interactive conference in Miami, Florida, June 26-27th
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Wiremedia's proximity advertising solution provides businesses with the opportunity to leverage Bluetooth wireless connectivity to deliver relevant content to relevant people in relevant places at relevant times. The benefits are immense and unparalleled when compared to other forms of direct response advertising. Advertisers have the ability to deploy advertising, marketing, or messaging campaigns in a matter of hours rather than days or weeks.

Listed below are some additional benefits of Wiremedia's Bluetooth MediaServer system.
Are you a service provider, retailer, location manager, or operator? Take a look at how Wiremedia, using Bluetooth wireless technology, fills your marketing and advertising needs. You can:

· Ensure that recipients have an enhanced retail experience.
· Drive sales by offering digital delivery of coupons and promotional material.
· Encourage repeat visits so users can acquire new or updated content.
· Increase loyalty through redemption opportunities and loyalty programs.
· Extend the brand beyond the retail location.
· Lower the dependence on expensive paper-based marketing material.

Bluetooth marketing means your customers gain access to vital information about products and services on-demand. This frees your sales staff to deal with additional customer requests. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.
· Enhanced retail experience.
· Enhanced level of personalization.
· Consumers can store content on these devices for later viewing.
· Consumers can receive exclusive content distributed only at select locations.
· Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few consumers can pass along movie trailers or coupons to friends and family who have mobile phones.
Using Bluetooth's wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):
· Airports
· Auto Sales
· Banks
· Billboards
· Bus Shelter Posters
· Church Campuses
· Concerts
· Hospitals
· Hotels and Resorts
· Kiosks
· Large Shopping Malls
· Medical Plazas
· Movie Theater Complexes
· Nightclubs and Bars
· Outdoor Billboards
· Public Spaces
· Restaurants
· Retail Locations
· Sports Arenas
· Subway Station Posters
· Technical Schools
· Theatres (opera, shows, etc.)
· Tradeshows
· University and College Campuses
Why not get your messages in front of the right consumers in the right place, at the right time? Wiremedia's Bluetooth MediaServer provides the means to accomplish this.

We've worked tirelessly on technology to target consumers . . . technology that will provide the most bang for an advertiser's buck. Wiremedia's Bluetooth MediaServer proximity advertising system is a true location-based advertising solution that advertisers can use to deliver timely messages to a specific audience at the ideal time.
This amazing Bluetooth marketing MediaServer system gives advertisers the ability to profile and analyze consumer behaviors while tracking direct response to campaigns in real-time. The suite of Web-based tools goes hand in hand with the server. It provides advertisers with information that allows cost-efficient planning as well as traditional analyses for measuring success (coverage, reach, frequency, and audience, etc.) and ways to build profiles.

Choose the Bluetooth marketing system that will bring a significant ROI: Wiremedia’s Bluetooth MediaServer. If you’re ready to begin or expand powerful, cost-effective proximity advertising, contact us today. We'll see that you have the latest effective contextual marketing system available.
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ProximityMedia
A Subsidiary of Wiremedia, Inc.
1355 W Palmetto Pk Rd #180
Boca Raton, FL 33486
Tel (561) 276-9281
Pinksheets: WRMA"